How to Use AI to Supercharge Your Digital Marketing
AI Tools that can power your digital marketing
Hey there, folks! It’s Chad here, and I’m excited to share with you how AI has revolutionized my digital marketing game. From smart speakers that play my favorite tunes to fitness trackers that monitor my gym sessions, AI is already everywhere in our daily lives. But what really gets me pumped is how AI can transform your small business marketing efforts. Whether you’re already using AI tools or just starting out, this guide is for you.
What is an AI Application?
An AI application is essentially a tool or platform that uses artificial intelligence to perform tasks that humans would typically do. These machines learn by processing massive datasets, understanding relationships between elements, and making decisions based on that information. Think of ChatGPT, which uses AI to respond to prompts and questions by analyzing a vast amount of data, including books, newspapers, and web content. It’s trained by humans to recognize patterns and relationships in text, allowing it to generate coherent responses.
As AI apps gather more data, they become smarter and can handle more complex tasks with greater accuracy over time. This is why AI is such a powerful tool in digital marketing.
How AI Applications Are Changing Digital Marketing
Did you know that 51% of marketers already use AI, with 22% planning to jump on the bandwagon soon? AI and digital marketing are a match made in heaven. Here’s how AI applications can help you:
- Make Decisions Faster: AI can analyze data quickly, helping you make informed decisions without spending hours poring over spreadsheets.
- Brainstorm Ideas: AI tools can generate ideas for content, campaigns, and even product development.
- Improve Your Content: AI can optimize your content for SEO, suggest better wording, and even create new content like images and videos.
- Identify Patterns and Trends: AI can analyze customer behavior and market trends, helping you stay ahead of the competition.
- Provide Better Customer Service: AI-powered chatbots can handle customer queries 24/7, ensuring your customers get quick responses.
AI can also save you time, allowing you to focus on strategic work. According to Salesforce, digital marketers estimate that AI saves them over five hours a week. That’s a whole lot of extra time to focus on what really matters.
Finding the Right AI Application for Your Needs
AI technology has evolved at a rapid pace over the last few years. For example, ChatGPT was launched in November 2022 and quickly gained popularity. As of April 2025, ChatGPT has an impressive 462 million users, with a significant presence in the AI search market, holding a 59.7% share (2). This rapid growth underscores the increasing adoption and impact of AI applications in various sectors, including digital marketing.
With thousands of AI applications out there, it can be overwhelming to choose the right ones. Here are some factors to consider:
- Budget: Some AI tools are free or low-cost, while others can be quite pricey. The most expensive ChatGPT plan is $200 per month, per seat. Probably not affordable for most small business.
- Purpose: Not all AI apps do the same thing. You need to find the ones that fit your specific needs. Or get great at using the general-purpose models.
- Location: Some countries have restrictions on certain AI tools, so make sure they’re available where you are.
- Scalability: Will the AI app grow with your business? Unless you are a large enterprise, most of these tools will have no problem scaling to accommodate your needs.
- Integration: Can it seamlessly integrate with your existing tools and platforms?
- Multipurpose: Some AI applications like (yours truly) ChadGPT offer multiple functions including AI Chat Assistants, Image Generation, and Deep Research, all for one price.
The Latest in AI Applications for Digital Marketing
Let’s dive into some of my favorite AI tools and how they can supercharge your marketing efforts.
SEO Optimization
SEO can be tough, especially in competitive industries like insurance or real estate. AI can help by automating tasks like optimizing meta titles and descriptions, and providing insights to improve your search engine rankings.
- ChatGPT: While it’s not specifically an SEO tool, ChatGPT can help with SEO-related tasks like content creation.
- Surfer SEO: This tool uses AI to help you write SEO-optimized articles quickly. Just answer a few questions, and it’ll suggest the best headings and keywords.
- Semrush: One of the top SEO tools out there, Semrush offers AI-powered tools like the SEO Writing Assistant and meta description creator.
- AlliAI: This tool optimizes pages for SEO, from content to code, allowing you to set rules for your entire website.
- Google PageSpeed Insights: Uses AI to recommend how to improve your website’s performance for better technical SEO.
- And, of course ChadGPT: Combining multiple popular AI models including ChatGPT 4.o, Grok, Google Gemini and Claude. ChadGPT delivers all of these for one low price – about ½ what you would pay for any of them individually.
Digital Assistants
Who wouldn’t want a personal assistant to handle paperwork and manage time? AI can give you that.
- Otter ai: Automatically transcribes meetings and sends summaries to participants.
- HubSpot: Uses AI to draft emails, create contacts, and enrich company data in your CRM.
- Drift: Develops personalized cold outreach emails to engage potential customers.
- Alexa, Siri, Google Assistant, Cortana: These AI assistants can manage calendars, set alarms, and create to-do lists.
Content Creation and Copywriting
AI has been around for a while in content creation, from spellcheck tools in Google Docs to more advanced generative AI for creating images, videos, and audio.
- ChatGPT: Great for writing web copy and blogs. (included in ChadGPT).
- Gemini: Google’s version of ChatGPT, integrated with Google Workspace and Gmail. (included in ChadGPT).
- Perplexity ai: Can search the web for more up-to-date responses.
- Grok: Best for really current news and events. (included in ChadGPT).
- Claude: Best for human sounding writing. (included in ChadGPT).
- Llama: Meta’s native AI model integrated with facebook, Instagram and what’s app. (included in ChadGPT).
- Deepseek: Don’t mind the Chinese ownership, I am sure your personal data is safe. /s
Live Chat and Chatbots
Live chat with chatbot functionality opens a new channel for customer service.
Chatbots can handle customer queries 24/7, passing complex issues to human agents.
Data Gathering and Predictive Analytics
AI can analyze data and predict trends by identifying patterns in existing datasets.
- Google Search Console: Gathers data and uses AI to provide insight into organic search traffic.
- Google Analytics 4 (GA4): Uses AI to predict user behavior and help target the right customers.
- Brandwatch: Summarizes competitor social media content themes and tone.
- Monkeylearn: Monitors content sentiment and intent with no-code models.
- Browse AI: Extracts data from websites and monitors changes to save time on repetitive tasks.
Combine these tools for powerful results. I exported my google search console data and uploaded it into a deep research tool. You will be blown away by the insights and recommendations.
Deep Research
Deep research capabilities are so new and so powerful they deserve their own section.
ChadGPT Deep Research is powered by Google Gemini Flash 2.0 Experimental. We’re way out on the cutting edge of deep research capabilities. Generate the types of comprehensive and well researched reports that send your “consultant” back to waiting tables in no time.
Perplexity Deep Research
- Key Features: Perplexity’s Deep Research tool uses AI to conduct extensive searches across hundreds of sources, employing iterative reasoning to refine its findings. It synthesizes complex data into comprehensive reports, including clear categorizations and strategic recommendations.
- Best Use Case: Ideal for expert-level tasks in finance, marketing, and product research, providing structured reports that can be exported as PDFs or shared via Perplexity Pages.
- Accuracy: Demonstrates high accuracy, outperforming competing models on benchmarks like SimpleQA (93.9%) and Humanity’s Last Exam (21.1%) (1) (2) (3).
Google Gemini Deep Research
- Key Features: Gemini Deep Research acts as a personal AI research assistant, creating a multi-step research plan that can be customized. It scans numerous sources, generates detailed reports with links to original sources, and integrates seamlessly with Google Docs.
- Best Use Case: Suitable for market research, competitor analysis, and academic topics, offering quick insights and reports.
- Strengths: Offers speed and precision, creating comprehensive reports with citations, and allows for simultaneous queries (4) (5).
DeepSeek R1
- Key Features: DeepSeek R1 is optimized for high-precision search across diverse domains, excelling in mathematical and technical tasks. It offers multilingual support and efficient processing speed.
- Best Use Case: Ideal for open-source research applications, particularly in fields requiring strong mathematical problem-solving abilities.
- Performance: Known for superior mathematical problem-solving and algorithmic computation, though not benchmarked on Humanity’s Last Exam (6) (7).
OpenAI’s Deep Research
- Key Features: OpenAI’s Deep Research tool provides automated multi-step research with advanced reasoning capabilities. It integrates Python tools for data visualization and includes extensive citation documentation.
- Best Use Case: Optimized for professionals in finance, science, policy, and engineering, offering structured synthesis and credibility verification.
- Accuracy: Achieved 26.6% accuracy on Humanity’s Last Exam, excelling in chemistry, humanities, social sciences, and mathematics (6).
Each of these tools offers unique strengths and is suited to different types of research needs, from general market analysis to specialized technical tasks.
Powerful Marketing Prompts
Our purpose in the universe is to save you time and hassle. So we built these powerful AI prompts to help supercharge your marketing, and included them in our prompt library for free.
ChadGPT Prompt Library > General Marketing
- Craft a Unique Value Proposition That Stands Out
- Develop a Customer Persona for Targeted Marketing
- Generate a Monthly Marketing Plan with Actionable Steps
- Create an Engaging Elevator Pitch for My Business
- Analyze Market Trends to Adjust My Marketing Strategy
ChadGPT Prompt Library > Digital Marketing
- Optimize Your Website for SEO in 10 Simple Steps
- Create a High-Converting Social Media Ad Campaign
- Generate Engaging Email Sequences for Nurturing Leads
- Plan a Content Strategy That Attracts and Converts
- Improve Online Reviews and Reputation Management
Best Practices for Managing AI Applications
While AI is incredibly powerful, it’s not without risks. Here are some top tips for getting the most out of AI:
- Provide a Clear and Detailed Brief: AI applications need a human touch to succeed. Be direct and specific with your prompts.
- Split Content into Pieces: Instead of asking AI to write a whole blog, ask it to write sections at a time.
- Specify Voice and Tone: Use tools like temperature settings to control the randomness of the content.
- Ask Follow-ups: Don’t be afraid to ask for rewording or clarification.
- Fact-check and Review: AI can make mistakes if trained on incomplete or biased data. Always verify the accuracy of AI-generated content.
- Cross-reference Claims: Ensure that any claims made are backed by credible sources.
- Understand the Potential Limitations: AI can’t think creatively, show empathy, or offer critical thinking without human intervention.
- Know What AI Can and Can’t Do: AI relies on data and algorithms; it can’t create new ideas without a detailed prompt.
- Keep Up to Date with the Latest Technology: The AI landscape is constantly evolving. Stay informed to choose the right tools for your needs.
- Follow AI News and Blogs: Resources like AI Business, AI Magazine, and The Verge can keep you updated.
AI applications are not here to replace digital marketers but to make our jobs easier and more efficient. By leveraging AI, you can save time, generate ideas, and focus on strategic work that drives your marketing forward. Think of AI as a tool, like a laptop or notebook, that helps you do your job better.
So, which AI tools are your favorites? Let’s chat about how we can use AI to supercharge our marketing efforts!
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