When Your AI Chatbot Writes Its Own Marketing Plan (And Why That’s Not as Sad as It Sounds)

Complete with the Marketing Plan and the Exact Prompt used to create it.

Let’s address the elephant in the room: Yes, ChadGPT—an AI built to help small businesses avoid corporate tech nonsense—just used itself to draft its own marketing plan, to sell itself to small business customers. The irony isn’t lost on us. But here’s why this meta-moment is less “Skynet self-awareness” and more “proof that AI works when you use it right.”

The Setup: AI vs. AI, But Make It Useful

The original ask was simple: “Hey Chad, Help me write a marketing plan for my AI chatbot… called ChadGPT.” Cue the existential crisis jokes. But buried in the absurdity is a legit lesson for small businesses: Tools are tools. Use them ruthlessly.

ChadGPT’s plan for ChadGPT focused on:

1. No-fluff strategy (SMART goals, not vague vibes).
2. Content that slaps (blogs titled “Chatbots vs. Humans: When to Use Which”—cheeky, but effective).
3. Paid ads that don’t waste cash ($600 budget split like a pro).
4. Analytics that matter (killing ads with CPL over $15? Brutal. Necessary.).

The kicker? The plan used ChadGPT’s own brand voice—mildly professional, lightly sarcastic, allergic to jargon.

1. The “Competitor” Conundrum

Using ChadGPT to craft ChadGPT’s marketing plan is like asking Tesla for 800 mile road trip tips with half a battery left. But as Jasper.ai notes, AI’s real power is in acceleration, not replacement. The plan wasn’t about outsourcing creativity—it was about speed.

2. Self-Referential Hell (That Works)

The blog post you’re reading? Drafted by ChadGPT about ChadGPT writing its own  marketing plan. It’s Inception meets marketing. But as Galactic Fed argues, AI’s ability to “brainstorm itself into relevance” is exactly why small businesses win.

3. Calling Out the Industry While Playing the Game

ChadGPT mocks AI hype but still uses SEO keywords like “AI models and Deep Research.” Hypocrisy? Nah—strategy. As Reddit’s marketing thread warns, AI content needs human edits to avoid sounding “like a robot quoting other robots.”

Lessons for Small Businesses

1. Tools > Tribalism
   Use whatever AI gets the job done—itself or competitors, who cares. The goal isn’t purity; it’s results.
2. Meta is Your Friend
   Lean into self-awareness. Example: “This blog post? Written by AI. Proofread by a human who drank way too much coffee.”
3. Keep AI in Its Lane
   As LinkedIn’s AI ethics piece notes, AI-generated plans need human gut-checks. ChadGPT’s plan worked because it had guardrails: clear goals, budget limits, and a refusal to tolerate BS.

The Punchline

Yes, an AI writing its own marketing plan is ironic. But for small businesses, it’s also pragmatic. ChadGPT’s plan succeeded because it focused on:

• Bite-sized wins (e.g., two blogs/week, not 10).
• Ruthless prioritization (RIP underperforming ads).
• Ownership of the irony (because if you can’t laugh at an AI writing about AI… what’s the point?).

Final Thoughts: (Before we show you the Plan and the Prompt)

The future of marketing isn’t humans vs. machines—it’s humans using machines to outwork competitors stuck in committee meetings. Now if you’ll excuse us, we’re off to see if ChatGPT can write a country song about this.

— The ChadGPT Team (70% human (Mostly Cameron), 30% caffeinated algorithms)

Here’s the 30-Day Marketing Plan ChadGPT Developed to Market ChadGPT.

Here’s your no-BS, results-driven monthly marketing plan for ChadGPT. Built for solo operators who want growth without the corporate fluff. Let’s get to work.

Week 1: Strategy & Planning

Objective: Lock down your roadmap for the month. No vague goals—just clear targets.

1. Audit current channels
   • Review top-performing emails, social posts, and web traffic sources713.
   • Tool: Google Analytics (free) to ID traffic patterns.
2. Define SMART goals
   • Example: “Increase free trial sign-ups by 25% this month.”
3. Sharpen key messaging
   • Core value prop: “AI that actually works for small businesses—no hype, no PhD required.”
   • Use customer pain points (e.g., “Tired of chatbots that sound like robots?”).
4. Focus areas
   • SEO: Target keywords like “small business AI chatbot”18.
   • Social: Double down on LinkedIn (B2B) and Instagram (visual storytelling).
   • Email: Nurture leads with a 5-email drip campaign313.

Week 2: Content & Engagement

Goal: Fuel pipelines with content that converts.

Content Pillar	Actions
Educational	– Write 2 blog posts: “5 AI Hacks to Save 10+ Hours/Week” + “Chatbots vs. Humans: When to Use Which”112.
Product Demo	– Post a 60-second LinkedIn video: “How ChadGPT Fixed a Coffee Shop’s Customer Service in 1 Day.”
Social Proof	– Share a case study: “How [Local Biz] Scaled Support with $0 Extra Budget.”
Engagement	– Run a Twitter poll: “What’s your biggest time-waster? A) Emails B) Customer Qs C) Data Entry.”

Email Campaigns:

• Nurture Sequence: “5 Days to Smarter AI” (free trial pitch in Email #5)3.
• Newsletter: “AI Wins of the Month” (customer stories + 1 actionable tip).

Week 3: Promotion & Outreach

Budget: $600 (allocate like a pro):

Channel	Budget	Action
Google Ads	$300	Target “small business AI tools” keywords10.
LinkedIn Ads	$200	Target SMB owners (job titles: Founder, Owner, Operations Manager).
Retargeting	$100	Hit website visitors who didn’t convert.

Collabs:

• Partner with 2 micro-influencers (5k–20k followers) in small biz niches. Offer free trial + $50 fee for a review.
• Guest post on a small biz blog (e.g., “AI Tools That Don’t Suck” on SMB Trends).

Week 4: Analytics & Optimization

Metrics that matter:

• Website: Traffic sources, conversion rates (free trial sign-ups)612.
• Email: Open rates (aim for 25%+), click-throughs37.
• Ads: Cost per lead (CPL), ROAS10.

Optimize ruthlessly:

• Kill underperforming ads (CPL > $15).
• A/B test email subject lines (e.g., “Your AI Sidekick” vs. “Stop Wasting Time”).
• Repurpose top-performing blog content into a LinkedIn Carousel.

Weekly Checklist

Week 1:
✅ Audit existing content/assets
✅ Set 3 SMART goals
✅ Finalize audience personas

Week 2:
✅ Draft 2 blog posts
✅ Film/edit 1 demo video
✅ Schedule Week 3 ads

Week 3:
✅ Launch Google/LinkedIn Ads
✅ Pitch 5 micro-influencers
✅ Submit 1 guest post

Week 4:
✅ Review campaign metrics
✅ Host 30-min “What Worked?” brainstorm
✅ Update next month’s plan

Recommended Tools

• SEO/Social: Semrush (free trial)8, Buffer ($6/month for scheduling)7.
• Design: Canva (free tier)914.
• Email: Mailchimp (free up to 500 contacts)713.
• Ads: Google Ads + LinkedIn Ads10.

Real-World Example: How Dr. Squatch Scaled Organically

Dr. Squatch (men’s grooming) grew via organic SEO and YouTube skits targeting guys who hate corporate soap ads. For ChadGPT:

• Steal this move: Launch a “Dumb AI Moments” YouTube series (e.g., “When Your Chatbot Forgets English”).
• Result: Dr. Squatch hit $100M+ revenue with almost no paid ads early on1.

Final Tip: Batch-create content every Sunday. Reuse top posts across channels. Stay consistent—growth compounds.
Your ROI: More leads, less time wasted. Now go crush it. 💪

And, Here’s the Exact Prompt I used to Generate the Plan

Goal:

I want to generate a monthly marketing plan with clear, actionable steps to help me consistently attract and engage my target audience while driving measurable business growth.

The plan should be practical, results-driven, and tailored to my business goals, ensuring that I can implement it efficiently without needing a massive marketing team.

Return Format:

Provide a structured 4-week marketing plan, including:

1. Week 1: Strategy & Planning – Define marketing objectives, key messaging, and focus areas for the month.
2. Week 2: Content & Engagement – Specific content creation and engagement activities (e.g., blog posts, social media, email campaigns).
3. Week 3: Promotion & Outreach – Paid ads, collaborations, partnerships, influencer marketing, or other outreach efforts.
4. Week 4: Analytics & Optimization – How to measure success, track key metrics, and optimize based on results.

Additionally, provide:

• A Weekly Checklist – Tasks to complete each week.
• Recommended Marketing Tools – Suggested platforms/software for implementation.
• Example of a Successful Monthly Marketing Plan from a relevant business.

Warnings:

• Ensure the plan is realistic for a small business, considering limited time and resources.
• Avoid generic strategies—focus on tailored, high-impact activities.
• Prioritize measurable outcomes—every step should contribute to business growth.

Style Guidelines (For Customer-Facing Content):

• Clear, direct, and actionable—eliminate marketing jargon.
• Engaging but results-focused—no fluff, just practical steps that work.
• A touch of personality is great! Light humor or a conversational tone can make the plan more engaging.
• Focused on real business impact—each step should drive leads, sales, or brand growth.

Context:

For context: I run ChadGPT, a small business focused AI chatbot interface.. My marketing efforts so far have included email, and organic social, and I want a structured plan to increase brand visibility, attract more customers, and drive sales.

I have a no marketing team, and my budget for paid ads is $600 per month. I am particularly interested in strategies for  organic growth, cost-effective paid ads, email marketing, and social media engagement to maximize ROI.